Rugby Australia has set an ambitious target of winning the Bledisloe Cup every second year and finishing in the top four of the 2027 and 2029 Rugby World Cups.
The bold announcement came on Wednesday morning as the game’s national governing body released a five-year strategy paper called “Green to Gold”.
The lofty ambitions were among a set of targets that included beating the British and Irish Lions and raising the team to a 70 per cent success rate by 2029.
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The strategy sets out the goals and standards that Rugby Australia wants to achieve and was established after a series of meetings with the game’s key stakeholders.
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Rugby Australia CEO and former Wallabies captain Phil Waugh. Brendan Thorne via Getty Images
“All three pillars are interdependent and critical to a thriving rugby ecosystem,” Rugby Australia chief Phil Waugh said.
“And all have been developed in collaboration with member unions, Super Rugby clubs and RUPA
“Australian rugby is united, aligned, and poised for success on and off the field. The benefits of this all-game strategy will be realized for many years to come.”
Daniel Herbert, Chair of Rugby Australia: “Our ultimate goal is to be the number one rugby playing nation in the world by nurturing talent, promoting inclusion and driving success on and off the field,” said Rugby Australia Chairman Daniel Herbert.
“With the runway for a generation of major events, an aligned and strong Australian rugby ecosystem, there’s never been a better time to get involved in this great game.”
